Search Engine Optimization or SEO is becoming increasingly crucial to online success. It is basically coming up easily in online search and ranking high in search engines. Here are the 5 things you need to know about SEO.
1. SEO is the single most powerful marketing strategy.
Research shows that Google alone processes 3.5 billion searches every day. and even a fraction of that means HUGE potential.
2. Landing on the first page is crucial.
Based on studies, only websites that land on the first page of Google’s SERP (Search Engine Results Page) will get 90-100% of the customers. In the graph below, Rank #1 gets 42% of the clicks, Rank #2 gets 12% of the clicks and so on.
Source: Seo4Anyone.com
Hence, if you are on the 2nd page of Google onwards, your website will hardly get traffic from organic search at all.
3. The two SEO techniques, on-page and off-page, do not have the same weight.
While on-page SEO sets the ground for a good ranking, it is off-page SEO that has a heavier weight.
Why?
Because it is the true measure of a website’s popularity by way of backlinks and website traffic. And that is Google’s aim, to give search results that are popular.
4. SEO is an ongoing process.
The market and the competition are constantly evolving. Hence, SEO efforts need to be done on a regular basis.
5. SEO has been proven to give the best ROI.
It can take at least 2 months to feel results of SEO efforts,, but the results are long-term with the least expense once you get to the top of rankings as shown by Neil Patel.
SEO indeed should be part of any digital marketing strategy. Is it in yours?
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