Many website owners think that blogging for business is not necessary. On the contrary, it is one of the most powerful tools online.
The most successful websites are ones that have a lot of quality blogs posted frequently. Whether you are a service provider, an e-commerce store or a brick-and-mortar store, blogging is crucial to grow your presence online.
The Importance of Blogging For Business Success
It creates a need or customer interest
Sometimes readers will not see a need until they see the importance of a product or service.
As an example, if you have a pressure washing service and you don’t communicate the value you create for your customers, people may not be aware of the value you provide. But if there is a blog on your website about the importance of professional pressure washing, potential customers will understand why they need your service and the value you provide to your customers.
It leads potential customers to your site
Let’s say a customer is looking for ways to remove stains from fabrics and you have a professional house cleaning business.
When they type their question into Google and you happen to have an optimized blog about stain removal, you will come up in Google searches and lead users to your site.
It adds value to your website
Image by Suomy Nona from Pixabay
A common mistake of website owners is that they think having a website is enough. However, that couldn’t be farther from the truth.
Google loves valuable content. It gives authority.
For example, if you sell baby products and nine online stores sell the same product, Google does not know where to assign authority. Content that is well written, appeals to your target audience and contains keywords helps you stand out from the pack and can help you appear higher in search rankings.
It shows authority and trustworthiness
When you provide your target audience with high-quality, valuable content, it shows that you are an industry expert and increases your credibility and trustworthiness.
It improves the chances of other websites linking back to you
When other websites mention your blogs (as a clickable link, not just plain text), it is called a backlink. And backlinks are one of Google’s ranking factors because it shows that your site is trustworthy and credible.
The Right Way to Write a Blog: SEO In Blogging
It’s important to understand that there are blogs and then there are search-engine-optimized blogs. The difference is like night and day.
Take a look at these two blogs:
There was only one keyword detected. Now compare it with this blog:
There were 155 keywords detected. Needless to say, the blog with 155 keywords will appear more frequently in searches. And the more keywords that you are ranking for, the more Google understands your topic.
So clearly, there is a difference in writing an article the right way.
The worst case of all is having zero keywords detected. If this is the case, the website probably did not have onsite optimization. Meaning, Google cannot crawl the site and hence, could not find keywords.
This shows that there is a need to do writing that is friendly to search engines or your blogs will go to waste.
This includes using the right keywords, the right headings, even the keywords associated with the images you use.
Length of Posts
There is no hard and fast rule about the length of a piece of content. However, based on studies, longer articles tend to rank better.
In this graph from SerpIQ, it shows the results of a study wherein the top 10 articles, those in Google’s first page, are between 2000-2500 words on the average.
But then again, do not just write fluff. It must contain valuable content. SEO Writing is an important skill here – using keyword research, headers, optimized images, and more.
How Often Should You Blog?
One blog done right can rank for dozens, hundreds, even thousands of keywords. So the more quality content you have will mean each blog can add to the total number of keywords your website could rank for.
Take a look at this list of keywords extracted from one online store:
See the URL? Notably, most of the keywords that this site is ranking for came from the blogs section and not from her product pages.
One website even got more than 1 million visitors in 90 days – and he did that by posting 4-5 articles a day. His advice? Create as much engaging, optimized content as possible.
Here is why posting constantly with optimized content will increase your search ranking and get traffic.
When your website’s sitemap has been properly set up, and this sitemap is submitted to Google, each time you post, it triggers Google that you have a new post, and Google will visit your site.
So the more you post, the more Google visits your site, and when that happens, the faster your blogs will get indexed in Google.
Couple that with articles that rank for many keywords, and you are on your way to blogging for business success.
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Conclusion
This is the magic formula for success in blogging for your business site:
- Your onsite optimization set up properly to ensure Google can crawl it.
- Writing content that is quality, optimized, and friendly to search engines. This includes using properly searched keywords, correct formatting, and more.
- Blogging often will increase your chances of ranking for more keywords, capture more leads, and trigger Google to visit your site more often.
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